I was tasked with designing a sub-brand for a digital marketer launching a new membership. Time was a key focus—just 10 minutes, no fluff, straight to the point. The client wanted a brighter, more energetic palette to convey excitement and fun, but it was essential that the sub-brand still connected with her main branding.

The audience includes busy small business owners and neurodivergent individuals, so the branding needed to be engaging, accessible, and attention-grabbing.

A key request the owner also had, was to have them to be featured in the logo. So this was important that I created a variation with the owner involved.